The next step in the WWE and Topps licensing agreement was announced on Tuesday, with the sports entertainment and trading card brands partnering on two separate match-used patch programs.

The most goals in an NHL career wasn’t the only record the GR8 broke this weekend.

Justin Tsai doesn’t expect artificial intelligence to fix everything. “I’m not walking around with a big AI stick looking to use it,” joked the chief product officer for Fanatics Commerce.

Pittsburgh Pirates pitcher Paul Skenes' 2024 Topps Chrome Update MLB debut patch autograph card sold for a stunning $1.11 million, including buyer's premium, on Thursday.

The Shohei Ohtani (and more) effect was strong for Fanatics during MLB’s two-game, season-opening Tokyo Series between the Los Angeles Dodgers and Chicago Cubs.

Fanatics Sportsbook as partnered with basketball legend Jalen Rose on an “Embrace the Chaos” ad campaign for March Madness.

Shohei Ohtani and Takashi Murakami teamed up to autograph some highly coveted baseball cards ahead of the MLB Tokyo Series ... and it goes without saying, these pieces of cardboard are going to be insanely valuable.

Major League Baseball, Topps, Fanatics and Nike are collaborating on a new way of celebrating individual award winners through the MLB logo patches on their jerseys.

USC all-everything guard JuJu Watkins — a leading contender for National Player of the Year — continues to dominate on the hardwood and in NIL for the Women of Troy, setting a new standard for athlete marketing.

Steps away from Shibuya Crossing, known as the busiest crosswalk in the world, the Topps logo is branded across the entrance to a building, bracketed by images of baseball cards featuring some of the most notable Chicago Cubs and Los Angeles Dodgers players.