YouTube is a video-sharing website and a true global community. YouTube has taken the idea of viral videos to a new level. YouTube is now the second largest search engine, according to the comScore, with 50% more searches than Yahoo! And 180% more searches than Bing. YouTube has 300 million visitors every month who watch more than 12 billion videos. Everyday there is over 2 million YouTube videos uploaded and 4 million on auto-play.
As a social medium, YouTube features exclusive user generated content and facilitates video sharing, commenting, rating and the ability to create special interest channels that attract friends and subscribers who share interests and can interact with each other, also allowing users to submit videos and wade through the massive video section by searching for keywords. Although many search the YouTube video library to entertain and inform, the growing percentage for business use is rising.
I want to provide the 3 profitable YouTube marketing tips for the real estate agents in the next section. YouTube can be utilized for answering users’ questions, supplying how-to content about a process or a property, reviewing, instructions on what to do next, expert opinions or interviews and etc.
It is a forum for establishing “social authority”and becoming “socially savvy”that many real estate agents are far under-utilizing and not benefitting like they should.
1. Connect your YouTube video back to your personal blog or website – This is the day and age of the entrepreneur. Prospective buys want to buy from an agent that can be viewed as an autonomous expert, not a company rep.
2. Put Your Contact Information in the video – Over 50% of all YouTube videos are watched on a device other than a personal computer or a laptop. Mobile phones have already surpassed PC’s and laptop messages sent via Facebook and other social media platforms.
3. Put together a media kit for prospective buys – When I say media kit, I don’t mean an overview “spec-sheet” on a said property, I’m referring to something that brands you as an independent expert and authority figure.
Truth be told, nobody cares about the company that you run your real estate business through – they care about the relationship they have with you. Your brochures, signs, websites and propaganda pieces have never “closed the deal”, the internal feeling a buyer had about you did. The “old age” has evolved into the economy of today, but how about you, have you arrived in the “new age” yet.. buy youtube shares
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