Google is shutting down its URL shortener for new users. You’ll still be able to use your existing shortened links until the service is completely discontinued on March 30th 2019. In the meantime, there are a few great alternatives that you can try out.
A URL shortener is a tool that makes long web addresses easier to type, track and share. It works by redirecting the original URL to a shorter address, while keeping the same content. It’s a popular tool that is used by marketers, bloggers and social media influencers, as well as individuals who just need to share a link with friends or family.
Some URL shorteners require you to sign up for an account to use them, but this isn’t always necessary. Many of them are free to use and provide all the basic features you need. For a more comprehensive experience, you can opt for a paid URL shortener that offers more advanced functionality like click tracking and analytics.
A lot of people are concerned that using a url shortener will negatively impact their SEO, but this isn’t the case. As long as you’re using a reliable, trusted link shortener that has high uptime and uses 301 redirects, they will pass link juice and anchor text just as any other 301 link would. This has been confirmed by industry experts such as Google’s Matt Cutts, so there’s no need to worry about using a URL shortener. url shortener google
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