Retaining YouTube subscribers is one of the most important things a video creator can do for their channel. Viewers that can’t get enough of a channel and watch it on a regular basis are much more likely to remain subscribed than those who only show up occasionally.
Moreover, Retaining YouTube subscribers is an essential metric because it tells YouTube how long viewers are watching the videos they’ve chosen to watch. As a result, it’s one of the primary factors that YouTube considers when determining what videos appear on a user’s Home page.
Retention is also a critical factor in YouTube’s algorithm, which determines the ranking of channels on its platform. It’s similar to a seniority clause that gives established channels a leg-up over new ones, because YouTube takes into account the total watch time earned by subscribers of a particular channel over a period of months.
Increasing your YouTube audience retention starts with creating videos that are relevant to your viewers’ interests and ensuring your content can keep their attention for the duration of the video. For instance, how-to and product review videos typically have higher retention rates than other types of content. Additionally, you can improve your YouTube audience retention by promoting your new videos through social media and email marketing. And by putting your videos in playlists that help viewers discover them. Getting more YouTube subscribers
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