An explanatory video is a short, often animated, marketing video that explains your company, product or service in a way that is easy for consumers to understand. These videos can be found on websites, landing pages, product pages and even social media feeds. They are a great way to connect with your audience by providing information they need, quickly.
Explainer videos are useful because they help consumers make informed decisions by breaking down complex topics into manageable, clear and engaging pieces of content. The best explainer videos focus on answering one question and ending with a CTA (call to action). If you provide too much information at once, your viewer is likely to forget it all. It is also important that the language and tone of the explainer video is appropriate for the target audience. For example, if you are trying to appeal to a young, tech-savvy audience, using jargon may confuse them.
If you are trying to reach a more traditional audience, an animation or live-action video with music and concise text is more effective. This type of video can showcase your brand personality while delivering a well-defined message to your audience.
The video below by Spotify uses animation, music and a simple color scheme to communicate their passion for music and explain how their software simplifies the way that users listen to music. The pacing and clarity of this video is especially appealing, as it is an excellent example of how to create an explainer that is both informative and captivating. erklaervideo
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