retail digital marketing is the use of online and mobile mediums to promote and market products and services. It can be used to improve customer experience, attract new customers, increase brand visibility and ultimately grow sales for a retail business.
Retail marketers need to have a digital strategy in place to compete with the increasing power of ecommerce and the blurring lines between physical and digital storefronts. The rise of the “in-store pick-up” option is just one example of how online and offline shopping experiences are merging. Having a digital strategy allows retail brands to attract and convert customers with personalized messaging across all channels and devices.
Whether it’s email, social media or search ads, personalization in digital marketing is key to growing your retail business. The key is having a customer data platform (CDP) that collects and unifies data from all of your marketing channels. This gives you a single view of your consumers and allows you to deliver hyper-personalized content that is relevant at the exact time they are looking for it.
In the crowded world of digital marketing, you need to stand out with a clear and measurable message that will drive consumers into your stores. Invest in a digital marketing strategy that includes both digital display advertising to achieve reach and frequency, and direct response digital campaigns that generate measurable foot traffic. This way you are able to reach and convert the right shoppers at the exact moment they’re ready for your product.